Can I do that?
we, we real quick, Leo Mckenna. Are you guys Okay, typing in in the chat? Or do you need help?
There we go and
I can type your names in if you need me to
Thanks for
Thank you. And Rcc.
Well, I I I guess I can jump in. She is Shhhara. I'm a faculty in the business department.
Then I'll jump in at once
And I don't know if we have a student from Rcc.
So we'll work on that and district office that leads, I think Mark and Chris
Thank you. Did I miss anybody? Okay, excellent. And we're gonna go a little bit out of order, cause I know why couple of people need to leave early.
So I do wanna roll through some of the I'm standing information
Recess or question in Arnold. I don't know what all of that is
I'm just asking, Do we have a classified professional representative for Rcc.
No. A a Csea appointed, classified professional.
Peggy. Saturday apples currently
You should have one from each college
That was somebody to no somebody else declined in the meeting, and now I can't remember who it is.
What I thought it was Tony Rizo, but no
Thank you.
Jason Graham was supposed to be, I thought, the representative, but I think that's on your agenda to talk to Cassandra tomorrow about 2 Sorry I'm in the meeting. So I was.
Okay, Okay, thank you, Renee. That's what I was asking
If he had. Thank you.
Yeah, she and I are chatting soonish. So I'll I'll address that.
So thank you. And
approval, of minutes. So if we can look at, we had to table the March 8 min March 8 and May 10 are attached to the agenda that was sent.
Out that was attached to the meeting. I don't know if people had a moment or wanna take a minute now to scroll through them and see if there are any comment changes, or if we if I can ask for a motion then we've got through
no Well, Hansen College Webmaster
Thank you. Brady.
Thank you, Noel.
excuse me, I don't have the the agenda meeting
Is there any anybody who needs a minute, or has any questions, comments
The meeting.
Within within the attachment. The meeting announcement, it should be attached in there, and if not, let Reno and she can forward it to you.
Yeah, So I'm gonna ask if there are any maize
Or abstentions.
Does that mean? T. Are you abstaining? Okay, I just something.
thank you, Noel. Go providing the file, And I'm Is it okay to assume that everybody else is a Yes.
Then got everybody turning their mics off. Excellent! Thank you.
So minutes are approved. I'd like to move to the Rccd all guideline topic for conversation, and then we'll move into the college drafts.
I'm and that may take a little bit, but I wanna make sure we get to that before 2 weeks, because we have we have worked for her to take back to her college.
Just like, wait, I know that's on a topic. So yes.
Rebecca Just a reminder. There's 2 min sunny to be approved.
So there's March, and there's May, so I don't know if you need to take a vote for both
I know very exciting.
If there's anyone concerned with the motion B together for the 2 sets of minutes please let me know, and we can break that up.
Okay, we'll carry it as one. Then, Renee, can you go ahead and pull up the last screen version with the comments for the Rc. CD.
All, and the last time we met we there was some back and forth discussion.
There were, I think, 2 outstanding questions on this.
I one was Ruth. I think you had mentioned it relative to disparage, and how we were gonna define that.
And the other was some questions, I think, relative to Hr.
This is not the final place. So where this will go through.
So I wanted to have that conversation about if we need another review and approving it.
In December, or if we're in a spot now where we think that this can move forward to, and I think the next step would be.
Districts are too big planning council because we would need another round of view. Again.
This is for our Ccd. All, and then we'll talk about the college individuals, because each of you are in a different place on your list serves but I think every seems to be open to the conversation of engaging in the flow and what makes sense for everybody's Inbox
Hmm.
Oh, too far
Everybody can see R. C. CD. All
Are there
Renee. Can we keep it larger? I apologize.
Okay.
Is that is that a good size for everybody
Okay. And I think all of the comments have been addressed throughout lead.
Leaving these last 2. I don't know if everyone wants to take a moment.
Start from the top, and just make sure we haven't missed anything.
I'm
I just can't see. Thank thank you so much.
I think, clarification for the the items where asterisk are, cause it looks like the comment is on Number 5.
But the asterisk address the moderator, and then I think there's like a second asterisk.
I'm not sure if we, if we want to have those, be like a footnote number one.
But note number 2, just for clarity, and beyond that, if we're talking about, you know it's is it the moderator not going to supersede you know anything sent out by one of the bargaining, units.
Yeah, I think that's a good suggestion. No? Well, that would probably answer, because that was what Vc.
Few had said that she was concerned with that. The the contract language, so that this wouldn't and that's why we put that.
so both I I wouldn't use asterisk.
It does not supersede the negotiated use. So maybe your no while are you saying like, Keep the asterisk, or just add the asterisk language to number 5,
I would use footnotes so actually number them. So we're clear about what applies where, because we have one right after the list.
Serve name, and then one right after asterisk, and I'm not sure which applies where, if we're using so, and then beyond that, because it's specifically talking about a moderator, in this case, address that to be the moderate moderators assigned to that list will not you know
over right, or filter any any messages sent on behalf of the barking unit, with an agreement with the district that has posting rights.
Whatever whatever language is used.
Okay.
At this point I'm going to be quiet until somebody has a comment that they'd like to contribute
Renee, did you capture that
That's why I'm recording the meeting. I'm gonna yeah, we're good.
Cool. That's fine. On on the asterisk.
It should. Csea shouldn't be listed there
Right.
It should just say collective bargaining agreements.
Period.
Okay, Thank you.
Just a question, Rebecca. Was it just the collective bargaining agreements?
Products.
Or does the Senate also have the Okay. So it's just the bargaining agreement, the bargaining units
Well, the Senators, the Senates are sending out. The Senates don't have separate agreements, and what they're sending out by definition has to fit within these things cause they're right.
They're part of us.
Okay, Just checking okay.
And I'm sure you know Dspc. Mark may disagree.
Well, I was just trying to avoid that. Us happy to do that.
No, it's far more fun to do it in a collective space.
Okay.
I. It's more fun for me. I don't take that from me
What what else?
So I think. At this point the group's gonna want to see this one more time.
Yes.
So we'll bring it back into December.
clean, no comments, And then from there I hopefully move that forward to Dspc.
At whatever the next Dspc meeting is Okay, awesome.
Are we good with our Ccdo: Yeah, I'm moving into the college drafts and no.
Well, just because we like to go in alphabetical order I'd like to ask you to share renewal will pull them up, based on what we have of what we think are the list serves All 3 have different structures.
And reason. I'm gonna call on you to talk about Norcos when we get to that one, and I want to share these so that she knows what the draft of our Ccs looks like versus what these other colleges and we?
Can send them to you all. No, I don't know if yours has been through.
Okay.
I the gauntlet, but I believe Ruth Doors has gone through all of shared governance, so we're all kind of in different places, so Noel, if you could kind of give a high level and share where we are and when you're run ready renee can pull the
the list up if you want, or you can do it.
yeah, Well, for renovate college. We do not have any moderated lists, so we have for ours 5 primary ones based on which group the users in which campus group so we have our Mv all which is not moderated I don't believe that that is the case
for Norfolk, but we had discussions prior and faculty association, and all that.
They weren't fans of having not moderated so as of right now.
The only moderation that occurs within Mv. All is individual employee.
Moderation. At request of a manager, and you know whatever moderated employee has a message that sent out that sent to one of the moderators on the list which would be myself and I didn't know from the presence office it's referred to their manager their supervisor and the
supervisor signs off on whether or not it can go through, or whether or not it needs to be adjusted or or declined, or anything like that.
So you know, we we keep our hands off of individual approval of that faculty includes all of our faculty, and whether fuller part time, management, is only for administration staff for any classified professionals, and then we have individual.
What's up, I would say. A sublist for basic divisions at at the college, whether it's a department there's also a student services that I don't think is on here.
lists serve. Those are actually not moderated by me, and I think that the those particular ones are moderated by either or the faculty or the administrator within that either that division or that department or that area and we haven't really established any guidelines, aside
You know how to run all this stuff
from as ascribing to for policy and regarding computer use things like that
Who manages the list participants is that you
Yeah, Okay, is there? I noticed there's only one faculty list.
It's not portal versus full time. It's just everybody collective.
there are 2, so there's one full time. There's full time early on Yeah, full time are only on the Mv.
Faculty, but part-time are also on there, and if there's any communications that go to part, time only to decrease any confusion, because some things do not affect full time faculty.
Okay, got it. It wasn't scripted on portal
They have a separate list, serve that way. They're agile representative can communicate directly with them.
Okay, these these are all the Mv lists that are listed under the Rc Cdl.
Are these all the Mv lists
Umbrella. Well, that means they were created at district level.
What does that mean?
Yeah, locally, Okay? Sure. No. With the local. Yeah. But people can be manage their.
So if these, if there's others that were created at the college level, they won't be
That's management of their own list. Done
Okay, questions. For Noel Nbc
Correct.
Is there talk at all about notation or a digest, or sending the amount of emails that come out
no, not not really! No, I don't think that Mv.
Okay.
Yeah, any questions for Nbc. Norco does a lot more congratulations than Nbc.
Rebecca's like
Does a lot more so so I'm like there's a lot of communications come out of orco roof.
It. It's our it's our culture. It is
Yeah, it is. So. Re: please share, because your you're working at emphasis on this at with radium The marketing group has been back many, many moons.
Yeah, our our our lists. Serve Group bye. Is that one?
Okay, yes, sorry. Our lists of proposal. It was probably the first one to get us started, and really what it was this is: Try to to like, you're saying, Rebecca, Is to try to minimize how much put traffic you're seeing in the emails and things.
Like that. But we actually have an implemented this. The list of proposal went through our entire shared governance, and we approved it into 2020 and and then, it didn't get implemented so the only actual lists serve that we have is, our Nc: classified pro
viscerf. Everything else is still, nor nor fact, nor this there still be The old is, we haven't moved over and separated now. We did have conversations about moderation, and the only lists serve that we approve to move to be a moderated one would be the I think it would be
the President listserve, And I think, Okay, I can remember correctly.
My goodness has been so long, everything else wouldn't be moderated.
the same conversation with our college wasn't too excited about having a moderator, and so they thought if we separated and created all of these different lists that that would actually minimize all of the we'd move all of the announcements to somewhere else so there's, where the congratulations would
be and you wouldn't have it in our, and see all categories.
So that that was the goal. Let's let's put them in in different subcategories in that way that minimizes people can subscribe and there's only if it's an employee.
Lister. So management faculty those ones. You can't opt out.
But all the other ones you could. So then, if you felt like I don't want to be part of the announcement group.
I you know I can opt out, and then I don't have to receive those emails.
So that was kind of the goal behind it. But the implementation hasn't happened.
Probably something we should follow back up on, and it might have just again with the pandemic hitting at the right time.
we just didn't come back and address
wasn't there also conversation at like the district, and the it level that they wanted to use a different system.
yes, yes, they Then they're they're talking about, you know, not wanting to create these these lists and us to do them on I can't remember now what they and then we could create our own, and then.
office.
Well, they would be dynamic at that point, like Miss Serve.
Technology in general is an outdated technology. It's not dynamic, and if you're using this within the same organization, it makes more sense to use a dynamic directory but then, we go down that hole and it ties to the erp, right like there's always some other project that it seems
to tie back, to Doro hasn't been able to move forward because the technology upgrades that were going to be made, and then pandemic And right, so, there's there's a stumbling block that seemingly is holding this up in lots of places so I
don't know if this now has to. The Dorcas specifically because you have a breakdown of various lists.
We would. So Yes, I think that that's something
I don't know if the erp changes what this looks like, but that's not happening tomorrow.
can I have a question technology question? So you know how Ruth was saying that they're trying to strategize and kind of group him so that people who want to subscribe to one of the list but mine mine this is just from a user point of view mine all goes to color first and I have to go fetch for
it so, even if it says faculty or revolver, whatever I have to go fetch for all the messages is that this technology that we are using right now?
Is it possible to break it down even to like? Maybe a headline that is specific.
And so if we could make a meaningful impact on people's, email fatigue, you know, before Erp comes on board whenever that is, and we can shift to a dynamic system then fine, So thanks, Ruth absolutely.
Right.
So if this is like health, then you know, like, or maybe regulations or parking.
Oh, the answer is, Yes, we're choosing a 100%.
We are choosing how we distribute information, and not in a deck.
The format. We send emails whenever we want, instead of what would be manageable for the recipients.
Yes.
And the audience receiving it. So we just look at it differently.
We did have the con, we
Huh!
Hmm.
We did have a conversation when we were doing this about just it inbox control, and and I'm sure no Wells probably understands all of the technology.
Better But how you can set the rules to say emails from this can go to this folder emails from here.
And so they were talking about. Do we really need to do this?
We could simply do that. And so, you know, and this was just a suggestion at the time for us to do it. And who knows?
Like you're saying Rebecca maybe with the new erp, maybe things change.
lots of other places do a weekly digest, or if you're not interested in x, you don't get X
Hmm.
Right. So what the next step is for Norco? I'm not sure, because of the technology conversation, what the next step is for Nbc is to go through the process.
we did have a draft of the Rcc.
guidelines pulled together to give you a starting place that we can send you.
I don't think it's helpful to have a discussion in this group of it, but we can send you something.
So I just don't know. I I want you to review it and have your feedback, you know.
Maybe via can help you take a look at it from a management perspective, and then we can help clean it up.
But then, it's gotta go through whatever process at Rcc.
Makes the most sense, and I don't know what that is, and then we can take it back up through this group as part of the just like we did with the district branding guide.
yeah.
Hmm.
Right? We had the district branding guide. Then all of the colleges took their through, and now we have 3 branding guides that sit underneath to provide guidance and support for I all of our all of our staff, regardless of what level, so that's what i'm I'm hopeful for
I think I need see is help in it, because I think we're kind of reliant on Peggy right so I don't know where we are.
I don't know what even to to talk to you about who we get this, you know, Guideline approved.
so
That's like the I could. That's a senate like you have to take it through, cause I don't believe Rcc.
Within within our college.
Has a marketing committee, so I don't know if it goes to the president's office, and then goes to because there has to be agreement on on the administrative.
yeah, I know there's
of course.
Side before we take it to the good right to the faculty to go through the your government side, so we can talk about it. But it'll be something we want your help to carry through absolutely
Go ahead. Chris!
Okay, So maybe the you and I can have a conversation offline and we'll keep moving it forward.
I know it's gonna take up a little bit of time.
But, Ruth, when did you guys start this? 2018,
Okay, okay, Okay, Okay, I'm just I knew it was Premi, but I just didn't know how many months.
20, I think. No, at 2019 I mean. I don't think it took us that long, but probably about a year
Premi. It was so. I'm really yeah.
Premi: yeah, I really appreciate moving this forward because it provides the structure.
I, as we continue moving through this, so any questions, comments on, I'm gonna list serves in general awesome.
right. I see Rcc. Does have a marketing resources committee, so that may be the first place to start. I know that's where Peggy was talking with that group
yeah, I actually should put some context on this. This is the acronym guide.
this is something that I my appreciation to Peggy and Ruth, because and Noel, actually you may have sent in a few of these.
We have a very long list now of acronyms.
Chris, can you provide kind of a high level of the writing guide, and what we're going to be trying to do?
Are they gonna bring that one up so we can
Sure I actually might invite Robert to talk a little bit about it as well.
originally. When this was designed or drafted, the the writing guide was a writing I for people that were communicating with outdoor or outside agencies, such as the press.
So when writing, a press release, or when writing an announcement that went out to the general public, This was a guidelines for writing those messages.
It was not intended to be a writing guide for all things produced at the college.
So it's not intended to be a faculty writing, style, guide, or or something that we'd use specifically for marketing th. Those are smaller audiences that usually we have.
that we usually have professionals working in those capacities, and so they have their own set of guidelines and rules that they use for that.
so this was intended for the most part, for those types of announcements and press releases, that being said, I think it's expanded in usage and a lot of people rely on it to tell them common things like wind to capitalize district or college when to use an
no, I think you've touched on all the important parts, you know, 90 90% of its usage is really for media relations and and so forth.
So No, I think you I mean I think it's pretty self explanatory, but anyone's got questions.
acronym, and how how to use that throughout the document. Robert, do you want to say anything more about the guide itself?
And then the acronym guide is is actually an appendix or appendix to this writing style.
Guide, and that was suggested by this group. We had Norco and Rcc.
Submit list that they had worked on previously. We combined those lists into one acronym guide and that's what you see here.
again, the acronyms are things that would be specific to our district, so you might have something like the Nsf.
no, it can not. Nsf. Is always the National Science Foundation that happened yesterday.
Which could be the National Space Federation, or it could
Just just saying there may be other acronyms are used in other industries that wouldn't be reflected here.
That's what. That's what my point is. So I don't know if people had a chance to read through this.
We've sent it. We sent it after the last. The Mcc.
So, but the Endsf is always the National Science Foundation
The good news. With this and many. The reason that we're doing these things structured in a guide, is so that at any point this committee, which is meant to be a standing ongoing committee we can bring things back so unless there's concern we'll go ahead and include these
things They will be part of these ongoing toolkits that are available on the website for anybody who comes in because we're not the only ones who will utilize and benefit, from these resources So if there's a new acronym cause there will be I we can just slip it
I have a question, Rebecca, so I I appreciate.
I think whomever Chris Rebecca whomever added our C Pros abbreviation. Thank you very much.
I would ask, though, if you could remove the parentheses of staff, This is this is just an abbreviation on the acronym.
Guide. If we were going to add anything in the writing guide to where you want to have it.
in there and go from there. So Bruce: Yeah, yeah.
Sure, Renee, you got that Well, it's in that. I don't have to ask them anymore.
Definition we can help with the definition. But I think if for the acronym C pros just should be classified professionals, no print
Thank you, but thank you for adding that cause. I think that just like today, I think, as we start to use that acronym people are going to go what is that?
In the recording, we'll get it. Yeah.
And we want to be more helpful on having them understand that.
Absolutely yeah, anything or else. Acronym: we're gonna come back to the writing Id when we get down to the toolkit in a few minutes of building the list of other things that we need to work on collectively.
As a group. So at this point I'd like to move to updates, and I'd like to go with Rcc.
First for timing So, chiefia, What what updates do We have Nothing.
There's nothing happening
Are either of you involved in this committee that Chris mentioned.
I I have no update sorry
yeah, maybe yeah, our update is that we can work more together.
No.
I'm guessing, not based on okay done. We'll have to find out about that
I like it
I I did, actually was invited and attended their last meeting.
yes, yes, thank you.
How did it go? Do an update for
So it was fun. It was great mostly was talking about their brand guide, and you know specifically what the process you know, kind of trying to define a process for for how logo and and visual identity, and as well as the process for additions and changes to that
Good, excellent. We'll have to get you to hooked into that that other group.
Thanks, mark questions, comment for Rcc: Since we're going.
okay, I think that marketing group, if I'm not mistaken, I think the marketing resources group and Rcc.
Oh, go ahead! Chris!
Is is only like 3, maybe 4 people, and it was originally set up by Chip as an advisory group when they were doing their marketing plans.
And so yeah, and I don't. I don't think it was elevated to a committee status or a subcommittee status.
Okay.
Yeah, that's cool. And we'll follow up no problems.
let's say we'll let you take this one.
Oh, I know we've got so much really good stuff in in all of our areas.
I was just telling Ashley's day, though her people are just rocking it with their cur education, marketing, putting flyers, brochures, but also, you know, the outreach that they're doing really getting the message out in the community about career.
Education. They have a job Speaker Series video series that they have up on our Youtube channel.
So they're they're really kind of putting that out.
So we've kind of started incorporating outreach, really to share out in our meeting, so that we're incorporating that as part of what we're doing and we're really moving into that not only enrollment marketing but retention we're trying to showcase student life
and what makes Marco College special. We're really engaging our students with showing a lot of student photos of activities showing campus life because we want to entice them that why would they want to come here?
This is a great college, And so we're increasing that we're also increasing our organic marketing with putting out about classes that are open, available more information touting financial aid, tutoring and that the fact that our classes are flexible they can do hybrid online or in
person, we're gonna try to increase some more student testimonials.
We worked on that last end of the curtail of end of the spring with Chris getting some student testimonials to put out.
So we're really gonna try to increase that, because we feel like students talking about their experiences really resonates with other students And then we're really kind of putting some information out about some of our clubs and some of our resources working on a unity, zone video that talks
about the our students in that area, our dreamers and our LGBT.
Q; Students so really kind of showcasing with our brand pillars.
Our student communities, and then still not forgetting the fact that close and affordable is a a really strong message, and every student that I talked to and asked them that question.
It's always as close to home, and it was portable.
So some of those things that we're doing we're trying to engage our students to, really that, And we are gonna be working on some upcoming videos.
We did We have a lot of swag now with our come as you are.
Campaign that Chris and and Mark are kind of heading over there with the district, but we've got some swag on our campus.
We're really kind of starting to push those things that we have a video.
We we've just put now and then and then we're gonna start doing some marketing with some of our career education programs. Ashley and I were just working today on getting scheduling such to start working on manufacturing and some of the other programs so really trying to get our message
out about. You know. Why Why should students pick us? Why should They come here and and and supporting that?
Yes. Apply now in one now, but telling them why and so we're. We're.
since we're going backwards. Noco here you get to. We'll get to stay backwards in the alphabet
Thank you. Actually, No, you can
Okay, Brady.
we're killing it.
It just sounds like it, I mean, when I when I come on campus.
No, everything's going to act and
It's lovely, so that people are happy
What else? Anybody questions for Norco
sure. Just a few updates, I think, very similar to what Narco is doing.
A lot of a focus on our marketing outreach, but and really trying to manage.
you know, the not only the admissions funnel, but really thinking about the retention piece as well We're continuing our work with the interact group in terms of helping us with our digital marketing campaigns, the analytics have been very strong to date and we've seen an
uptick in our in our enrollment for taking our great weeks classes.
We also did a lot of target outreach for those classes as well.
So I do know that the outreach people have been, you know, in full force, trying to get you know, that message out to everybody about the value of Nbc.
That we're in your backyard, and you know this is an untapped treasure, and if you forgot about us, we're here.
If you didn't know about us, we're here, and if you used to be with us, we want you back that sort of thing.
One of the things we wanna do. We know. Aesthetics really matters, and on our campus there's not a lot of sort of visuals around students student life and the and the like.
So our marketing group met this morning. We've talking about developing a series of banners for different sort of seasons, if you will, across the campus that highlights, you know, the programs we have really directing students in this sort of sense of belongingness directing them into campus and then have
the banners change in the message. Change as they get to campus.
We also talked about signage on campus and doing a better job of directing students where to go.
And we're gonna be in the midst of a major renovation, And we have had to spread people across campus.
So making sure students know where to go, how to get to their engagement center.
So we've been talking about doing that. Some of the empty spaces that we have along campus along some of the fencing to do, some long banners that really sort of tell students stories and provide that information all sort of under the the umbrella.
Of How do you get on? Stay on and get off the path?
kind of thing. So we've been doing that. We've also and work with the the folks at college app. And we ask them for a full download of our data, so we can start to do more a targeted outreach particularly focused on adult students and individuals who have
expressed interest in and and career fields that we offer.
And how do we do a better job of of getting outreach to them?
And really also to in in our work with, interact also, we've we've done some work in terms of taking a look at the collateral that we've already developed, and really thinking about what we need to do moving forward so as we're having more events on campus wanting to get photos
of students that don't have mass sign. Cause a lot of what we currently have is older, so wanting to do that and take advantage of a lot of the events, or we have a lot of you know a heavy student life on.
Campus So those are number of the things we're doing.
and like I said, our marketing group has just been reconvened, and so we've already got some projects on on deck, and we have references from across campus to make sure that.
You know, all of the different areas have their chance to input to make sure that we're presenting our face as best we can.
thanks, for too
Oh, I different code. I did forget one thing. We also have our 3D tours that are finally done incomplete, and so we do have a Youtube clip of those of those, and they're gonna be incorporated into our website. As well, So that's another way for students to be
easier easier for them to to learn about the camps without having to physically get here and do that.
If there's imagery great
That's awesome. Good. If there are images that you want, and you don't have, I'm you know.
Let Chris's team is so that we can and get potatoes done for you.
So that's great. Yeah, questions for Nbc
sure. Well, first let me just give a a quick update on some of the marketing efforts that are happening right Now, I think this group knows about The 16. Page brochures that we're doing actually in the case of ours You see this time it's and it's a
24 page brochure. So Norco is about 95% complete with their 16 pager It's expected to go to press next week, so it can mail and hit doors mid november just in time for open enrollment for both winter.
In the spring. Yeah. Rcc's 24 page booklet.
Is it a similar stage by 95% complete? And that particular book clicked.
We're still determining what the mailing list will be if it'll be the edm that goes out to every door or if it's gonna be a more refined list essentially when you send to every door direct meal, because you're mass producing these booklets, your cost per
piece on printing is way down, and your cost for the postage, and even the mail prep is way down because you don't have to in anything.
You don't have to bundle them. They go in bundles of 100 by carrier route, and that's it.
So the cost to process those is is really low. When we compared that with a targeted list for the 24 pager for the Eddm version at 135,000 for Rcc.
It was about 40 cents each for the direct mail on a targeted list, with the shorter print run, and and doing it with the nonprofit bulk rate.
Your Cost goes up to almost a dollar a piece, so you can mail a 135,000 with Ebdm or mail.
50,000, with nonprofit bulk, and it will cost you the same.
But you'll get more than almost triple the exposure by doing it with Eddm for the same amount of money.
So if you go even more select, if you, if you really dive into the numbers and you want to use the algorithm that they've used at the Gia campus app, then or college, app, you can refine the list.
You can say, Well, I want people that have scored a 6 or above on their intent to start college, and you can get the good list down the higher the higher the likelihood that they're going to a test going to attend attend college the smaller the list right so and We ran a list of at the
55% or 55 score, and came up with a list of 48,000 for Rcc.
In their service area. So it's about the same to mail that as it was for the home 35, so they would have to go to a higher, maybe 60, or score a 70 on that likely to attend college list and that and that would make it make thank you so might make sense, to go
with the smaller list, although in this time where we're facing huge shortages in our enrollment, getting out to a bigger list is often a good idea.
So anyways, we're still. We're still deciding on which list to use, and how many to send out with that the brochure itself is about 95% complete for Marino Valley.
They decided to postpone that mailing to the spring, and so that book hasn't been built yet.
but that's the plan on that one. And then for extended learning, we have the content coming this week for the extended learning, for winter and spring terms, and we're gonna be sending that out to the full circulation edm list and that'll go out the first week of december
so a month or 3 to 4 weeks after the ones from the colleges go out, extended learning, brochure will go out.
Then then we're this month in November.
Well, this right now, we're planning on a postcard that will be designed for each college.
that is our re-engagement or reactivation postcard.
Yeah, the idea behind that one is that we look on our own database at students that attended one of our colleges in the last 5 years.
But haven't attended in the last 6 months, and haven't earned a degree yet or certain, so that list for sending out the postcard to encourage them to reengage to become activated and enroll again, and that postcard will go out in november toward the end of
November to that specific list. We're estimating in about 40,000 total.
Now that that list will go out to
The one after that is our
The the idea of personally so people that were that have been in enrolled in the fall that we wanna make sure enroll in the winter or spring.
So we have that continuance. We're sending an email an email and a postcard out to those people in December encouraging them to yeah, and we're using some algorithms to figure out which ones are likely to continue And which ones aren't but we're sending you
that, second postcard, we'll go out. And in December, and then we have 2 more postcards that are planned for after the first of the year, one on financial aid yeah one on going out to all alumni that also includes that a prompt or a encouragement for them
to encourage their friends to go to their, to go to their first college.
we also have a social media campaign that will begin, and November about mid November we have a limited budget on that.
So we're we're gonna be targeting just our service area.
And just the specific service areas for each college and and the ads will go out based on the colleges, campaigns, Norcos come as you are.
Campaign, Nbc. And Rcc. Rccs. Is still yeah.
The new campaign has hasn't been fully developed yet, so we don't know what that is yet And Nbc we're still working on that one.
unless Mark has more information than I do right now.
I also wanted to give you kind of a an update on upcoming guidelines that this group will be working on the next one on our list is the social media guidelines we've been collecting social media guidelines.
From other community colleges in California. We're compiling those, and then we're comparing it to a booklet that Nope.
Sorry, So So forms You have the links to the forms.
There for photography, requests, or publicity requests, and for design requests Anybody in the district can use those to request those from our district marketing team.
If a project, that's requested through those forms belongs at the college instead of the instead of the district, will forward those requests onto the appropriate people at the colleges, for example, if there's a video, request, for Norco college but it.
Comes in through our photography request, we would forward that to Norco College and have them take care of that.
those forms are already in use. We've already sent out an email about them.
We have not included the on our website yet, because we're still in kind of a not beta, but alpha testing mode right now.
we're just doing some fine tuning and tweaks.
The other problem with the other challenge that we have is that those forms, when we do a request, it's not tied electronically or digitally to the printing services.
So people are having to fill out a a design request, and then also a print request, and we're trying to make it so that can be seen.
But at this point it's 2 different functions that still have to happen I don't know, Mark.
Did you have any anything, or does anybody have any questions on those forms?
I don't have a question Chris, but I know you said if you got a video request that you will refer to the appropriate person.
we might be able to answer
It's certainly an option, and we'd love to to help in any way that we can on design records, especially for those colleges that don't have a full team built out if they don't have a a designer specifically they could do the project then of course, they could that would come to the
and I would just add that as everybody here starts to to use those forms, we'd love feedback and anything you see here like don't like.
or linked, I think, in the agenda. But if anybody needs to know where they are, we can send them out.
So questions on the forms or the general update Chris Gate on the marketing
District
Okay, click couples with project. Okay, pardon me, Clickup is a project management software tool that we're using.
It's an online software tool, we're able to assign our design projects to specific designers within our department.
And then those designers, once they're assigned a project we're able to contact and work with anybody requesting a project directly.
it's also it allows us to keep track of how we're doing on deadlines, how we're doing on collaboration with other departments.
So it tracks all of that for us, and and we're able to see how many days, or weeks, it takes to finish projects and run reports on that.
So very useful tool. It's not one that you see from your vantage point, but whenever you spill out a a print request that requires some design or a publicity request or a photography. Request those projects all get entered into the clickup system
questions, comment
Okay, I don't think there are any other district updates that may be something good.
I'm so as we get to the end of the agenda, I think the the next meeting is on there is already scheduled for December.
There We're gonna keep a running list of completed items.
Just so. People know where they're at, and they're easily accessible.
But it's fun to keep a list of things you've already done so, but the future items we really should talk about and build out of what it is that's needed.
it could be at the college level that we there's maybe an umbrella that just says refer to, and then have that conversation.
Chris had mentioned the social media guidelines. I know there's been some work that's been done at Reno Valley around that space Logo creation has been talked about and at various colleges and various times so we wanna this Collective we'd like help in setting kind of that
overarching structure, so that the colleges can then maneuver accordingly within it, and then know what the path is to get it to, if it needs to go to board for approval because it is a likeness of our institution so, we have to think about how we move it through the processing
system, at this point. We've got a couple of items, but I wanted to kind of open it up.
I kind of for a brainstorming prefrontal and just.
Not everybody contributes to what we should be thinking about across the next, let's say, year to 3 years of what we wanna make sure we have to do, list, to do And then I if we've got, to have time talk about priority order, and what we want to task staff with to hit first to bring back to this
committee to keep us moving through 23 and beyond.
what happens when you give us a blank slate, Rebecca.
so I I'll throw I'll throw I'll throw a question out, since I'll be that kid in class, so I know that we have all of our individual causes and things are working on I know that there's support from the district but in terms of thinking about our collective district how do
we talk about the district in terms of the 3 colleges, instead of us talking about our 3 individuals, And what is that gonna look like, or what can it look like moving forward Because for me?
The way I think about it from this region. These are our students. Collectively.
They make decisions based on schedules, their life circumstances where they're going to go, They do have a home institution, but I could have an Rcc.
Student who's wholly at Nbc. For one term or more.
So I'm just curious how we're gonna start to do this.
So it the collective R. Ccb. With our distinctive identities.
But how do we sort of help that value, either for all of us, as we're each also trying to do the same thing.
so part of that is in the part of that is in the messaging.
I I wanna hey? Out beyond that with this group, and look at structure.
Like. We have no general guiding principles in any space to provide classified professionals in this specific instance, with kind of those swim lanes.
People have asked me, What what's the procedure on, and then fill in the blank Logos as a big one, and there's no overall structure to even get to the conversation.
Of how do we allow the individual identities of the 3 colleges to develop while still having one governing board that manages our or likeness and messaging that goes out?
There is absolutely a way to do it only because I watch 10 uc campuses and 20 plus, you know, Csu's do it because there are overarching programmatic policy procedure guidelines, whatever the right?
Word is So that we don't get lost in the nuance.
But we don't have a lot of that, so like we could.
We could get lost in the list service, and that becomes a thing, and we should put that down.
but one of the questions that came up early on was putting pronouns on business cards and because it wasn't formalized anywhere, people didn't in a at the classified professional level We're like Yes, we want to, do it no we're not add to where does it say what do we
print, like those nuanced questions come up because there's no path to answer the question of, How do we approve this?
So that's why this committee didn't exist 3 years ago.
We didn't have. So that's where these So I agree with you, Mark, that conversation should come up, But I think part of that conversation should come up with the college level of how we want to be perceived.
And then you all tell us i. E. Chris, at the district level as you're marketing things.
These are the messaging, these are the nuances that we want to focus on.
These are the programmatic areas, and then we can pull the what seemingly appear to be disparate points together to tie the bow like.
I I think we can do that, but I'm I'm more concerned about making sure the people who come after us have a foundation to continue building upon.
As opposed to trying to recreate the wheel.
hmm.
I like your question, Mark, because we've had this conversation a lot like at the district strategic planning level about the district being the the colleges.
And how do we build that from there? And then? The district office supporting?
Whereas we've historically had it the opposite way.
but I think also, too, maybe the fact that we don't all get together like some of the people that you know were working like, How, mark you guys had some Gosh!
You shared some really good ideas like we don't actually all get together organically.
And to say, Okay, Well, the people at the colleges why don't we talk and kind of, say, okay, what is it worth thinking? What are some ideas?
What are you guys doing? What could we be doing And like we, we're kind of still working separately at our 3 individual colleges.
But maybe that needs to be a little bit more kind of.
Maybe we need to meet more We need to have, you know, brainstorming sessions that maybe we can bring to this group kind of Then we wouldn't be on the spot, Rebecca.
We'd actually have some suggestions for you. But we've not had time to sit down and talk together.
The the the people in the areas. I only see no while when I come to these meetings, maybe once in a while, I see an email, But you know, there's an opportunity where we could start having conversations across the colleges and working more together, to kind of even just to get ideas and into start
figuring out, Where are the gaps like? What Rebecca saying, Where do where do we need?
Yeah. Rcc: Recently did a branding survey, didn't they?
Every time, and that's what it seems to happen.
Would that be something that we could have done? I did. Yeah, So was that.
It was for Rcc: Yeah.
Chris, let's talk about it. I have 0 idea what the cost on that would be, and you know, it all comes down to the dollars.
well, even if it's you know, let's go ahead and and get a framework in place.
Of when the questions we want to ask, but then have office of institutional effectiveness at each college handle.
And you know we can actually talk it out, and then come to this group with suggestions and ideas
Noel. It would that, sir, was that survey, for to the students
I think that there's merit in doing both. Staff.
I I mean I I would like to to kind of sometimes, and and we looked at this from the equity audit.
When the findings come back we tend to talk to ourselves, and it would be really good to hear from the students to kind of what what actually is resonating with them.
What is what are we doing? That's working what's not working, and and our messaging.
And I think one of the big things we talked about at our marketing committee is with this equity audits.
We're talking about being equity-minded.
What does that mean in our areas? How does it? And and and maybe that's something this group could actually help us with, and figuring out, What do we do?
How does it? How does that? X, being equity, minded impact our messaging our visuals are things and guidance to actually help us all to implement something and not just saying, we're equity minded So I don't know sorry mark
We do too.
yeah, so we do. We do a an annual technology survey here, and it goes out to both employees and students.
And it's handled by office of institutional effectiveness done in Microsoft Forums.
So there's no real associated costs other than you know.
We do too.
You're right. No? Well, we do that, too, and we do ask some questions amazingly enough, when we get the responses.
Students say that it the best way they hear about things is their student.
Email And and then everybody at the college goes. No, no, they're not checking this to an email But I think a lot of actual students are actually forwarding their call email to their personal email.
So that's probably when they're saying that. But yes, I I do. You're right.
you know. I think this is a great discussion, and as a district we participated in the Lever survey.
That was just done, and it will be reported in the November.
Hi. Board of trustees meeting what was found. As a result of that beaver survey, and then we're also participating right now in the media preferences.
Survey that is nationwide It's a nationwide survey, but it's also done on the local level.
So we get the local results. We get state results, and we get national results.
And there's about a 100 100 plus questions on that.
Tell us a lot about what the students prefer for media and how they like to get the messaging and stuff.
So those 2 efforts are are ongoing. I I really like the the idea of serving the and finding out.
Maybe even expanding beyond branding and and talk about the reputation of the colleges and go out.
Yeah, talk to the community and and find out the perception of no, how we're perceived as institutions.
Well, I just wanna question. So you guys just spent 5 min talking about surveying Our students.
You know our students leave? Do we ever survey our high school students on how they want to find out about the colleges?
I mean, we're targeting a group that we already have.
We really need to be looking at the next generation of college goers.
What are, How are they going to assume their information and gather their information?
So. I mean, I I would really suggest that we look at surveying sophomore, juniors and seniors at our high schools to find out how they want to get information about college and programs over surveying our current students there.
Are! They're you know. They're already a customer.
We've got to look at the next generation of customers.
We do the same thing. We use Microsoft forms. And so it's not costing us anything either.
So I mean, if we're gonna put money into something, I think we should look at our to our high school students to find out how they want to get their messaging
Who? Well, sure you can do both. You just said it doesn't cost you anything, but you know my my bottom.
My point is your surveying a student that maybe be graduating in June.
Nothing against that student. But do we really care how they want to get their messaging?
They're not going to get anymore. They're moving on
Would we devote? Robert? I said, could we do both
Good that I mean messaging, sure, but messaging and students, their student experience to me, or 2 separate things, I mean, if you want to find out if they got, you know, they were able to access tutoring and financial aid and and all that's that's fine, But but my point, is
as I mean. I look at this as a business. We need customers to come in in and get our services.
That's not good to be from the people that you currently have in your business.
Area. It's it's our softball juniors and seniors, you know, and I'm not sure how 1516, 1718 year old individuals today want to get their information It might be different than a 22 year old.
So my point is, I mean, and I talked to Mark and Chris about the We need to go back to the old days of going to the high schools and interacting with the students at the high school level and So forth, and we've we've really, have lost that in the last 8 to 10 years
And so forth. So I mean I just wanna make a point that I really think we need to reach out to our future customers to find out how they want to be reached.
It might be different than what our 20 to 24 year olds are saying.
Maybe they're
Yeah, I think there's value in both Robert. To be honest, I mean, we're looking at enrollment, but we're also looking at retention.
You know we've gotta you know. We talk about this at the college a lot that we've got a funnel, and we're, you know.
We get them, in and then they're leaving at the back door, and we're not keeping them and then we have to go get more new ones, and then they leave and so it it's it's got to be both it's got to be it's got to be an enrollment and retention but also
we have a lot of returning students that come back, and they want to change their careers And so I mean, you know, we've got, you know, the all of our students aren't just coming in from from high school.
that's true.
But it is really good to I even ask our current ones like, Why did you choose to come here and and maybe find out why they made those those choices?
Bye.
Well, no, I, and and that's fine. But the same time those students you talk about that are leaving Do you think they're leaving because they're not getting messaging?
Or are they leaving because they got a job opportunity? They have a crisis at home that you need to get a job I mean, if you're gonna serve the survey people I mean, let's pinpoint it.
If it's if this goes back to what Chris is just talking about the postcards that are going to go out to are non completers.
I just think there's value in in all of it.
You. Know Why did you leave? I mean, survey them. Why did you leave Why didn't you finish your studies?
You know? Because maybe then we can remove some of those obstacles for that group.
So people are me, huh? Okay, Okay, But my point is so if you've got students are leaving that are enrolled in the fall, and they don't come back and roll in the spring I mean, we should be serving them.
Why you know. Why do you leave Why didn't you finish?
too. Don't we care about understanding what their student experience was like, and whether or not we made a viable impact on their life and it. They feel good about being an alumni
I believe I believe that would be further within retention, and something that is handled.
I think, by a different. I think we're moving into an area that is not strictly marketing.
It's student retention, and I don't think that that is the the point of this committee
I don't know that I agree with that. No, because we send a lot of meetings, and at the end of the day, and until we were talking and sending direct mail pieces across our community, they had no idea who we were so I appreciate that like to robert's point to all They're
They're all valid good points. We have to be talking to everybody because at the end of the day we are supposed to have a 2 year rotation on our customers I mean our students.
We're supposed to move these people to and through whatever they're doing, at whatever age the majority of our client base is 18 to 24.
The next largest group jumps us into the 30 to fiftys, so we we do have people who are coming back.
So while a decent number amount of focus is on new students, because that's where new client Low is coming in.
we are a community college. We are meant to be here for retraining We are meant to be here for senior training.
I made a very clear point. I would not register at this institution as a grownup, because it is too, hard, to apply, and Michael Peterson heard that loud and clear, via heard that loud clear when she got here it is too hard to apply for adult head classes which is why they Don't go
through and set it up the same way, and we are making it easier and easier for that community.
LED. Adult LED. Side of the house to function so that we can keep the non traditional students engaged in their community college.
but we we, Susan and I I are working more closely together, You're seeing workforce and economic development with the Cte folks pull more closer. Together.
So on the enrollment marketing side They're they're not overlapping, but man are those boundaries.
In a couple of areas come in pretty close. So while I don't want to get into semantics in this committee, because that's really what is meant from the programmatic level.
At the colleges like we'll have a conversation with Mark and say, Hey, this is what we're doing in terms of digital media advise.
You tell us what programming and where that direction should be, where work with Nbc.
On content, creation, and place it accordingly. But to have the overarching umbrella of we're gonna have and focus on retention.
let let me clarify. Is I brought that up solely because I know that there are already surveys that are going out so there's overlap at least at Marina Valley college.
For institutional fact. This is already talking to these students.
So I'm I'm not sure that, like Hmm!
Our efforts. We want to try and like have them answer those questions twice.
We're gonna focus on new enrollment. We're gonna focus on returning students whether they relievers a non-completeers or they went on and finished. And Now they're back and wanna take underwater basket waiting that'd be a cool class but
I want to be very clear. We are not doing those surveys.
If we can already leverage, what's being collected?
We are working with Susan David Torres, and that full team we are.
We are waiting on them to come back with the data which they already have.
Correct: yeah.
We are using their data, we are not creating and doing an additional survey.
yes, agree with you. No, we're not. We're not do both.
You, I I've worked in government for far too long.
I appropriate steel. Whatever you want to use the word wherever I can cause I don't like to duplicate work It's unnecessary.
So to that point, as there are things that come up in your colleges that you think of in the middle of the night, and write on your posted note, and either send them individually or bring them back to this group so that we can build this future items out because again the 3 colleges have their
own look, and feel. They have their own identity and culture, and that gets captured in what goes out.
Social media, what looks or what it looks like in your brand guide?
all of those things are the nuance within the colleges, and I don't want to lose that.
That's why I wanna make sure it comes up through the colleges.
Whatever we're doing to include, not make edict, or this is the way we're gonna do it.
That's why these are none of these are called policies.
Right It's meant to be an active dynamic resource for frankly, the people that come after us.
So we want to keep that toolkit. Future items continuing to grow until the completed items is just filled out.
And we've done it all and then we can be like did it next.
there's 2 items so I'd like to respond to, or or look on a little bit more.
One is as far as the surveying of the high school students.
The media preference survey does actually include the high school students and one of the age groups that they study extensively of the 16 to 18 year olds and but they prefer that way, and we get a lot of that from our dual enrollment and middle school type middle college type programs
so we are surveying those students and they are getting that information.
The second question I wanted to address is something that I heard what Mark Figuro said.
That I think is very exciting, and that is the idea that even if somebody is principally enrolled at one college, that they can take classes at other colleges, especially within our district.
But they could even go outside of our district in the whole State of California, and still get credit toward the degree at that particular college And I think it's important for us to remember they are that the student needs or the student success is the number one thing that we need to go for on here it's not
Institutional Separation. And I think that's what Mark was alluding to, is it?
We need to make sure that people know that they can get people at Rcc.
Know that they can get dental hygiene type program programming through this district that's available at Nbc.
Or any of the other. You know specialty degrees that they have.
There we're especially courses that they might have there.
So. I think the idea of us working together about ways that we can better serve the student.
is a great idea. I mark I don't wanna you know. I'm not trying to say that for you with it, but that's kind of what I heard.
yeah, I mean, I you know, when we get down to the bottom line, our collective fts and our students success are owned by all of us, right And So I do think and to roost point, I do think that we need to spend more time together, because there's there's cool things.
That each of us are doing that might be applicable for us, or might be a sort of a modification.
If there's resources and things that we're learning, you know, why why can't we have that opportunity to share?
And I and I just and again I've I've not even been here a year yet, but I just wanna make sure that we understand collectively.
We all have sort of responsibility to support one another as well, and I have whatever changes we need to make moving forward I also want to sort of put this in the appropriate context.
You know, the more and more research I've been working around sort of the crawl out of Covid.
If you will, One of the hardest things is, how do you re-engage with people?
How do you get this sort of the human touchback when there's people they're like?
I don't want that anymore, but we also know that belongingness is an absolute imperative for our students.
Right. You know. What are the big, bold ideas we have here that came out of our sort of our guided pathways Institute was what would it look like if every student on campus had their person I could identify my one person on on the campus we know that's hugely important but what does
that look like, And how do we start to communicate to our students what that looks like when you get here, and how that happens?
And I really want to start hearing students talk about our colleges.
That That's my college, or those are my colleges.
quick question.
Not That's where I go to school There's a very different mentality of I take classes there versus This is my school right, and that could be any one. Of our 3 schools.
Hmm.
is there a Is there a I mean? Look, if you all want me to convene a meeting more frequently.
So you all have a real reason to get together and chat.
I like that mark
I think maybe subs. I think it's a subgroup or work group.
I think of, of of of us, I think would be. I don't necessarily need to know that we need to have more district marketing committees.
I think subgroups of, you know, like like it might maybe Mark wanted to, you know, get some, you know, with some at Norco, and then you know, we can pull somebody I don't know if anybody Rcc.
I'm happy to do it. But is there a forum
But
Mark. Maybe you want to talk to your your counterparts and figure out the best way to do it, and if if we can support and happy to do it, but like, I'm not happy to put meetings on people schedules unless you all, want it, but if you want me to convene meetings, so you can
No, I
I think operational work group be type of stuff, just, you know, organic having discussions.
get together, I'll do it.
I think I kinda like what Mark was saying, like we should compare notes.
What are you guys doing over there? Let's see. Maybe we can, you know, or maybe there's something where we can kind of collaborate.
Agreed.
And and do stuff. I just think you know that I know that other groups across the district do that, you know Ir people all meet together and talk like we.
Yeah.
Well, if there's something that you all want to talk about collectively, we'll throw it on that feature.
Items list and we'll talk about it, but otherwise we'll let the the organic conversation talking.
Could you know, kind of pull ourselves and say, Hey! But informal and just, you know, to have conversations.
Not necessarily.
Okay, cool.
That's a good point. Yes, Okay, Anything else for today.
For the good of group. I appreciate all the conversation on a water rate of topics.
We're moving forward, and I really appreciate that it started a little slow in the middle of Covid.
but I appreciate you all sticking with us and and keeping it moving, so I will talk again in December, unless you need us before you.
There you go!
Know we're find us otherwise. I appreciate the time pretty well.
Thank you.